Meet Jess 🌺
Jessica Guadalupe, affectionately known as Jess, is a proud Nuyorican from Brooklyn, NY, with a deep-rooted passion for faith, family, health, and hair. In 2012, she made a personal commitment to embrace her natural hair texture, stepping away from heat styling. After 2.5 years of dedication and patience, she fully restored her curls—an experience that sparked her mission to help others do the same.
Now based in Northeast Florida, Jess serves clients in both St. Augustine and Jacksonville as a certified Curly Hair Specialist and Trichologist. After a successful career in the corporate world, she took a leap of faith to pursue her calling in holistic hair care and community empowerment. She also contributes her time and talents to a community transformation advocacy organization that aligns with her values and purpose.
Jess has trained under renowned curl experts and institutions, including Rëzo Academy, Curly World (founded by Lorraine Massey), Raw Curls, Cadō Academy, The Art of Curls Academy, and holds a Trichology Certification. With over five years of experience working exclusively with textured hair, she specializes in helping clients embrace their natural curls while educating them on proper scalp and hair maintenance.
Her mission is simple yet powerful: to empower individuals to love their natural texture and care for their hair with confidence—from the salon to home.
Our Mission
I am committed to empowering individuals to embrace their natural beauty and live in alignment with their God-given identity through holistic hair care, education, and community advocacy. Grounded in my core values—Faith, Health, Loyalty, Integrity, Family, and Justice—I strive to create a space of trust, healing, and transformation. As a certified Curly Hair Specialist and Trichologist, I blend science, soul, and style to help others restore and honor their natural hair while cultivating self-love and confidence. From Brooklyn, NY to Northeast Florida, my mission is to serve with purpose, walk in integrity, and uplift every curl and community I touch.
Our Values
Faith
Health
Loyalty
Integrity
Family
